Prof. GEORG TRUMP ■ Beilage zum „DeutscHer» Drucket 1 Wetfwöcbtshetf 1930 \ ■+ / «Ji raoio , Die ra«)to<proU liegt ffir Sie be^f. Sie ^ojifeeye’^nforjie^^. Anwendungsbeispiete aus allen Gebieten dJr Ajtyfetanz ktd des^Werbedrucfees zeigen die große Wirkung der raJio und geben wLvAdmgungeo, mH der neuen Schrift Neues zu gestalten, / Schriftgießerei H. Berthold AG; Berlin SW 6t Pages from the "City' 1 Sample Book of the H. Berthold A. G. Recently Trump has also engaged successfully upon the creation of type. His "city" puts a number of the other new types to shame and reminds us that they are but reactionary echoes of weak historic forms. Trump’s script, founding on the grotesque, leads on to a style which combines ob- jective simplicity with originality. The "City" is severe, as the times demand, and yet its purity and significance impart to it a certain technical beauty. In the "City" Trump has proved to us the practical utility of his type. This booklet, got up by H. Berthold A.G. in the most modern spirit, has been enthusiastically accepted as a model specimen of contemporary printing art and became one of the "Fifty most beautiful books". The combination of "City" type and photograph give us advertising material of arresting novelty and charm. Here Trump the painter has his say next to Trump the photographer and Trump the maker of pictures, and his subtle play of colors and spaces creates commercial art within the boundaries of the technical. Translated by E. T. Scheffauer 43