their work will certainly not fail to bear fruit in course of time, in spite of all outside restrictive conservative inertia. An institution like the Dutch State Railways has already abandoned its reserve, and now also adver- tises. Various large and impressive posters have already secured a place in the railway stations and on the advertising pillars, and an attempt is being made to gain the sympathy of the Dutch themselves. Mention must also be made of the advertising studio of H. Molenaar of Laren, in Order not to omit some brilliantly coloured posters and pamphlets, masterly in their economy of material, which will probably also prove to be pioneer work in Holland. All the firms mentioned are endeavouring to develop "advertising art in Holland" into "Dutch advertising art", and that is why we reproduce their work in this issue. THEODORUS NIEMEIJER N.V. Entwu rf JOS. VAN WOERKOM Design Entwurf JAN KRAAN Design departments. The drawing studio of this extensive building is occupied by the bearers of the most impor tant names in the domain of Dutch advertising art at the present time. J. Doeve and F. van Bemmel are Delamar’s proudest "possessions". The bold and humorous series of advertisements designed by these artists are a unique and unmistakable acqui- sition for the Dutch press. Delamars also publish a periodical "Meer Baet" which is larger in size and more neutral than "A", but, on the whole, not unlike it in contents, typography and the combination of colours. The frequent articles on German, French and British advertising are further obvious evidence of the line adopted by present-day Dutch advertising art. Both firms occupy a decisively leading position in what is here called "advertising art in Holland", and 1 21