DIE KLASSE ftOMAM drtöMlli« bes» M Bi, ».k. » ■ H ^.k.. GuM«1""» kr ^ *»***- ticrm —*“**”** a„ MI»* «rf muimti ENTWURF W. KAIINERT DESIGN PHOTO: RIESS ? ;| ERNST ROffOIILT-VERLAG, BliRl.lN i , I ' SCHUTZUMSCHLÄGE / BOOK-WRAPP K R S | f employed 011 tlie real book-cover, yet it usually provides liim witli instant information as to tlie content and natnre of tlie book itself. The book wrapper, formerly dumb, expressionless, really and truly “as plain as paper“ has to-day be- come talkative, explanatory and tempting. There are of course a myriad variations of these new propagandistic qualities, in wliicli tlie decisive note is struck by tlie pictured word, tlie colour, the drawing, the type employed and tlie manner in whicli it is displayed. All these elements combine not only in tlie characteri- zation of the book in question, but also fre- quently to form the liouse colours of the Publi shing firm under whose aegis the book appears. The populär book series of recent decades are nearly all distinguished by a protective wrap per which is common to all the volumes. Only the title of the book and the accompanying text (the blurb and the reviews, etc.) are subject to (hange. * An interesting detail is the use made of the space afforded by the wrapper. Not only the 47 PHOTO: J. HEARTFIELD MAI.IK-VERIAG, BERLIN