'S 1 • a ' A '" Entwurf W. GEIGER W. CYLIAX design ORELL FBSSL1-TERLAG, ZÜRICH SCHUTZUMSCHLÄGE/BOOK-WRAPPERS RUDOLF GAB RLE THE BOOK-WRÄPPER wrapper to protect the book-cover, which to-day is almost a part of tlie book itself, bas undergone many a change in the course of its development, both outwardly and in idea. At lirst it was merely a naked protective jacket, at the same time serving as a cover for the se- rious or merry intellectual fare between the boards; but it has develpoed to a proclaimer of titles, an arabesque, a fanfare of trumpets, fitted out with all the finesse, both in picture and text, of which modern advertisenment ma- kes use. Neither the shop-window nor the coun- ter of the book-shop can afford to do without its appeal, and although it at first leaves the visitor in doubt as to the form and material ENTWURF Ü.E.WAGNER DESIGN O. W. BARTH-VERLAG, MÜNCHEN 45 4».